Privacy Policy

1. Introduction

AgriMarket ("we", "us", "our") operates an online agricultural marketplace connecting buyers and sellers in Nigeria. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use our platform at agrimarketng.com.

By using our platform, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our services.

2. Information We Collect

We collect the following types of information:

• Account information: Name, email address, password (hashed), phone number; and, when you register, a record of which versions of our Marketplace Terms and this Privacy Policy you accepted, and when.
• Profile information: Delivery address, state, local government area, preferences.
• Seller information: Business name, CAC registration, farm address, product categories, bank account details for payouts.
• Order information: Products ordered, quantities, prices, delivery details, payment references.
• Communications: Messages sent through the order messaging system.
• Usage data: Pages visited, search queries, device type, IP address, browser type; if you accept analytics, the campaign (UTM) details of the link you arrived through; and, for advertisements shown on the platform, which ones you view or click, recorded with a keyed hash of your IP address and, if you are signed in, your account (see our Cookie Policy).
• Payment data: Transaction references (we do not store card numbers — payments are processed by Paystack).

3. How We Use Your Information

• To create and manage your account
• To process orders and facilitate transactions between buyers and sellers
• To verify seller identities and business credentials
• To communicate with you about your orders, account and our services
• To process payments and payouts
• To investigate and resolve disputes
• To improve our platform and user experience
• To comply with legal obligations under Nigerian law
• To send transactional notifications (order updates, payment confirmations) by in-app notification and email, and by WhatsApp only to members who have switched that channel on in their notification settings

4. Information Sharing

We do not sell your personal data. We share information only in the following circumstances:

• Between buyers and sellers: When you place an order, your name, phone number and delivery address are shared with the seller to fulfil the order.
• Payment processors: Paystack receives transaction data necessary to process payments.
• Logistics providers: Where marketplace-coordinated delivery is used, delivery details are shared with the logistics partner.
• Messaging providers: Where you have switched on WhatsApp notifications, your WhatsApp number and the notification’s details are shared with Meta Platforms to deliver the message. No WhatsApp message is sent to a member who has not switched that channel on.
• Analytics providers: If you accept analytics, Google (Google Analytics) and GoDaddy receive information about your visit, as described in our Cookie Policy.
• Support chat: Tawk.to operates our support chat. It is loaded only when you open the chat; from then on, the messages you send in it and technical details of your visit (such as your IP address, browser and the page you are on) are processed by Tawk.to.
• Service providers: Our email delivery provider (Resend) receives your email address and the content of the emails we send you, and our hosting and file-storage providers store and process data on our behalf.
• Legal compliance: We may disclose information if required by Nigerian law, court order or regulatory authority.
• Business transfers: In the event of a merger or acquisition, user data may be transferred to the new entity.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Passwords are hashed using industry-standard algorithms. Payment data is handled by PCI-DSS compliant processors. However, no internet transmission is 100% secure and we cannot guarantee absolute security.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Order records are retained for 7 years for financial and legal compliance. You may request deletion of your account and personal data from your account settings (“Delete my account”) or by contacting us at support@agrimarketng.com — see our Account & Data Deletion page for how to ask, what happens next and what is kept. We keep a record of each deletion request and its outcome. Some data may be retained after deletion where required by law.

7. Your Rights

Under the Nigeria Data Protection Act (NDPA) 2023, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data (subject to legal retention requirements)
• Object to processing of your data for marketing purposes
• Data portability — receive your data in a structured format
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at support@agrimarketng.com.

8. Cookies

We use cookies and similar technologies to maintain your session, remember your preferences and analyse platform usage. Essential cookies are required for the platform to function. You can turn analytics on or off with the analytics choice described in our Cookie Policy, and control cookies through your browser settings.

9. Third-Party Links

Our platform may contain links to third-party websites (including seller external websites and 3TFarm.com). We are not responsible for the privacy practices of those sites. Please review their privacy policies independently.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes by email. Continued use of the platform after changes constitutes acceptance of the updated policy.

11. Contact

For privacy-related enquiries, contact our Data Protection Officer at support@agrimarketng.com or call +2347014233524.